Department of defense cracks down on off-label use of Seroquel

These drugs are widely used in this manner in all of psychiatry. Not just in the military.

June 15, 2012

Off-label marketing: the competition for “biggest corporate fine” gets juicy

It is so important to admit when you're wrong. So here goes... When I wrote that Astra-Zeneca paid the biggest corporate fine in American history ($520 million) for the off-label marketing of Seroquel, an atypical antipsychotic [I wrote that here]; I was wrong. (NOTE: off-label marketing is the promotion of a drug - whether amongst patients, doctors, or other... Continue Reading →

March 11, 2011

Pharmaceutical branding: “building the beast”

a beast with the words prozac seroquel and zyprexa on it for pharmaceutcal branding

Pharmaceutical branding: "building the beast" ~~ Each word has an entire volume of history attached to it. Where does it come from? How was it used in other places, other times? Tracing the ancestry of a word through etymology reveals ancient understandings of the need for and role of such a word in a culture and tracks philosophical shifts over time on a societal level [exhibit A: compare the ancient, etymological meaning of “psychiatry” to current uses]. A word with no history, springing up “full-grown” and pregnant with meaning, is an anomaly with a specific function: it serves, not a culture attaching meaning to its life-world, but the sole purposes of its creator. It delivers a very specific message -- cut out of context, simplified, compelling -- from its master to all who invoke its power. PROZAC. SEROQUEL. ZYPREXA. We're talking about branding.

March 3, 2011 0

Seroquel user’s testimony for FDA’s psychopharmacology advisory committee

Philip at Furious Seasons who has been covering the AstraZeneca debacle gave me permission to post a "consumers" testimony that is going to be part of the hearings. I've barely mentioned what's going on with Seroquel and AstraZeneca lately and it's very important stuff. Do go have a visit to the second link I list... Continue Reading →

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Tag: Seroquel

Department of defense cracks down on off-label use of Seroquel

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Off-label marketing: the competition for “biggest corporate fine” gets juicy

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Pharmaceutical branding: “building the beast”

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Seroquel user’s testimony for FDA’s psychopharmacology advisory committee

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