Pharmaceutical branding: “building the perfect beast”

Each word has an entire volume of history attached to it.  Where does it come from?  How was it used in other places, other times?  Tracing the ancestry of a word through etymology reveals ancient understandings of the need for and role of such a word in a culture and tracks philosophical shifts over time... Continue Reading →

Hotel for the mentalists

Part 1 and 2 here and part 3 here. Part 4 here. These were originally posted here. This is Keener's amazing story. I hope you will all start picking it up. There are several more installments some of which she is writing just for this blog in order to finish her story. She is completely... Continue Reading →

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