Placebo effect is one of my favorite interests. I've said again and again, we need to learn how to harness the power of placebo because it is, essentially, nothing other than our own minds power to heal our whole beings. Pharma and many scientists want to dismiss it. Placebo is experienced as a nuisance in research. It's clear to me the phenomena is part of our human heritage and rather than find it an annoying thing that gets in the way of drug making, we should put more effort into learning how to use it within ourselves without the props!